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By Ron Henriques

'Clerk Sells-Out'
Jersey Girl

RATING: C

Starring: Ben Affleck, Liv Tyler, George Carlin, Stephen Root, Mike Starr, introducing Raquel Castro, with Jason Biggs and Jennifer Lopez. Casting by Avy Kaufman, Costume Designer Juliet Polcsa, Music by James Venable, Edited by Kevin Smith and Scott Mosier, Production Designer Robert Holtzman, Director of Photography Vilmos Zsigmond, Executive Producers Bob Weinstein, Harry Weinstein, Jonathan Gordon, Produced by Scott Mosier, Written and Directed by Kevin Smith.

Rated PG-13, Running Time 110 mins. 2.35:1 Anamorphic Scope Aspect Ratio.

I'm not a parent, but I know what one must feel like when a child does something completely stupid and you just wanna slap them on the butt and ask, "What the hell were you thinking?" I've always been a fan of director Kevin Smith since his debut "Clerks" because he felt like one of us, a fan that loved and appreciated movies and got to break into the big time. His films have never had any visual sense, but it’s his tenacity as well as his knack for comedic and intelligent dialogue that have awarded him with the fans he has today. Three years ago he laid the characters of Jay and Silent Bob to rest in an effort to focus on more quality films. I'm still waiting for his adaptation of "Fletch Won" but after seeing his latest feature "Jersey Girl" I've become more than a bit nervous.

Smith always struck me as the type of guy who didn't take himself seriously. He saw filmmaking as a collaborative process and not the solo work of the director himself. He always claimed you'd never see the phrase "A Kevin Smith Film" because a production was something a director never did alone. Anyone who’s heard his college lectures knows what a down to earth guy he is and his desire to grow as a filmmaker. "Jersey Girl" is a project I've been waiting to see for a few years now. It has been endlessly delayed and along with the constant appearances of Ben Affleck and Jennifer Lopez 's love life in the media I almost thought I'd never get to see it. Now it's finally here and I'm sorry to say that I'm in the mood to give Smith that much needed smack in the ass.

Once again we have Ben Affleck starring in a Kevin Smith feature, this time as Ollie Trinke a big time publicist who has what else, big time problems. The film opens with a cute little montage involving grade school kids individually getting in front of the class to tell their ideal story. In a hokey fashion, the focus then shifts to a bright-eyed young Gertie (Raquel Castro) who tells the story of how her father Ollie and mother Gertrude (Lopez) met. Flashback to a decade earlier and Ollie is a hotshot New York publicist who meets and marries the woman of his dreams only to lose her in childbirth before the opening credits come to an end. Bitter over the loss of his wife Ollie absorbs himself within his work and much to his father George Carlin's chagrin, ignores his infant daughter. His frustration causes him to explode at a press conference at which he blasts a group of fellow publicists and claims that "the Fresh Prince" will never be a star.

Flash forward to the present and Ollie has lost his job and credibility as a publicist, now operating a street sweeper like his father in the Highlands of Jersey. He's taken responsibility as a father and has an unbreakable bond with Gertie, but he still misses the thrill of being an agent. Soon he crosses paths with Maya (Liv Tyler) a clerk at the local video store that should be named "Miramax Heaven" since every video they carry comes from that studio. ("From Dusk Till Dawn" in the new release section? Come on) Maya catches the lonely Ollie accidentally renting a gay adult video and as a part time student wants to interview him for her thesis. Of course being that they’re both two good looking young singles they’re attracted to each other and Maya is eager to give Ollie a "mercy jump." Despite having a healthy relationship with Gertie, Ollie is still unhappy with his role in life and living at home with his father. He wants to get back into the game as a publicist but at what cost? You know, the usual dilemma. Is my career more important than my family? I'm sure you know what you'll decide.

The problem with "Jersey Girl" is that it doesn't seem like a movie made by Kevin Smith. I'm not talking about bathroom humor or the appearance of Jay and Silent Bob, even they couldn't save this movie. The film just isn't smart like the Smith stories we're used to. The story, the writing, dialogue and characters are so cliché that it’s almost something Smith himself would normally crack at. There's some nice work by the cast including Carlin in a humorous yet mature role, Stephen Root and Mike Starr as his buddies, Jason Biggs as Affleck's former assistant and even Lopez herself in what's barely a cameo. Tyler again is able to project that radiant quality of hers with a sense of maturity and encouragement that makes Affleck look better. Sorry to say, she can only help him but so much.

A friend of mine always asks me "What ever happened to Ben Affleck? He was so great in Chasing Amy, I miss that guy." That film was probably his best role and other than some supporting work in "Boiler Room" I can't think of a single film where the man has left a positive impression on me. He is one of the worst actors around today, and I really want to like this guy. Raquel Castro is a real gem and she manages to leave him in the dust with he acting skills. Even the infant playing Gertie as a newborn is a better actor than Affleck. This baby has better expressions and emotions than Affleck's entire repertoire. Why does Smith continue to use the guy so damn much? And boy is he the worst at crying. His eyes get all pink and he goes "wee, wee" like he's having an allergic reaction to something Lopez cooked. How does he do it? Does he A) think about what a better Affleck his hetero life partner Matt Damon is? B) Use onions or poke his eyes with his fingers? Or C) Think about Gwenyth, J.Lo or the box-office blunder that "Gigli" was? Whatever it is it aint working pal.

Smith has seemed to miss the mark in the humor department, it just doesn't work. One example is where Gertie tries to put on a production of "Sweeney Todd" for family night and convinces her entire family to re-enact the musical's murder scene in front of her school. No one laughs and that's supposed to be the joke. Even the appearance of Will Smith who gives Affleck's character advice without knowing who he is just boring with a predictable outcome. He even resorts to using sappy songs from Stevie Nicks to Peter Gabriel's "Let My Love Open The Door." Why not use "Shock The Monkey" while you're at it? I've always been a fan of the 2.35:1 wide screen anamorphic film aspect ratio. We see life in wide screen and even the simplest films can be given an added visual scope with this format. Why Kevin Smith has used it for his last three films now is beyond me. He has no interesting visual compositions within the frame and how he managed to snag legendary cinematographer Vilmos Zsigmond is a mystery. It's almost like he's sold out and his head has gotten too big. Look at the poster and you'll see "A New Comedy By Kevin Smith" above the title and you'll see what I mean.

I understand that the guy is trying to make a sensitive comedy and recent fatherhood and marriage have probably brought this out in him. That's good, I encourage that and am eager to see him make those kinds of films. But no something so generic, so boring and so dumb. He needs to stop writing these films himself, go back and study visual film technique and fashion a film that will appeal to no only his die-hard fans but everyone. I have faith in the man...as long as he gets rid of "DareDevil". You guys aint Scorsese and DeNiro.

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