Once again, the trades steal scoops from real online websites and give zero credit. They did it with Bloody Disgusting about The Thing's writer and director (also ignoring our prequel Thing news I broke in September) and doing it once again when our own El Mayimbe broke the news on who was directing He-Man back in November.
So if you guys ever wonder why we don't link to the trades, that's why. They don't want to ever give us credit for breaking stories, then we're not gonna give them the traffic.
Here's the "official" trade announcement:
Warner Bros. and producer Joel Silver set "Kung Fu Panda" co-director John Stevenson to make his live action directing debut on "Masters of the Universe," a re-imagining of the signature Mattel toy line.
He-Man is a brawny prince who transforms into a warrior who becomes the last hope for a magical land called Eternia, which is being ravaged by technology and the evil Skeletor.
Silver is producing through his Silver Pictures banner. Mattel's Barry Waldo will be executive producer.
WB acquired the property in 2007, and Justin Marks wrote the first draft of the script based on a story he developed with Neil Ellice.
The Mattel property became iconic by way of the 1980s cartoon series "He-Man and the Masters of the Universe," and the property was previously turned into a campy flop by Cannon Films in 1987, with Dolph Lungdren as He-Man and "Frost/Nixon" star Frank Langella as the villainous Skeletor.
The film project is a big priority for Mattel, which licenses a high-end line of He-Man toys that are popular with hardcore collectors. Hollywood has become a magnet for branded toy-line properties, as DreamWorks and Paramount ready a June 26 release for "Transformers: Revenge of the Fallen" and Paramount preps for an Aug. 7 release on "G.I. Joe," both of which began as toy lines that became hit animated series.
Stevenson said the first film came to mind when he was asked to consider the job, and the impression wasn't a good one. He changed his mind when he went to Mattel headquarters and was shown into a secret lair that contained the visuals created by the toymaker staff.
"There was this locked bunker that you had to be escorted into," Stevenson said. "It was filled with art, some generated by the Mattel artists, and I looked around, and said, 'I get it.' We started formulating a specific vision for costumes, creatures, architecture, and the creation of a mythology and look for a whole world we'll create."
Waldo said that Stevenson's vision to elevate the material matched with Mattel's desire to see He-Man become a big studio film. Mattel has also brought its "Hot Wheels" film to WB and Silver.
"John had such passion that we found ourselves trying to running to catch up with his vision," Waldo said.
Stevenson has also worked on "Shrek" and "Shrek 2," "Madagascar," and "James and the Giant Peach," and began his career working for Jim Henson on projects that included "The Dark Crystal" and "Labyrinth."
CAA reps Stevenson and Mattel.
You'll always have the power when you
